Reach
1.1M
in window
Command center
Track how beauty partner brands move through Email, LinkedIn, webinars and store events — then convert onto Douglas first-party inventory.
What we sell
Partner brands buy reach against real purchase behaviour. We activate them with email, LinkedIn, webinars and offline events, then measure from first impression to signed insertion order.
Europe
first-party CRM
douglas.de +
followers
selectable
live
Reach
1.1M
in window
Engagement
98k
in window
Interest
24k
in window
Lead creation
5.9k
in window
Conversion
98
in window
Media booked
€1.9M
in window
Open pipeline
€3.6M
in window
Win rate 1.7%·ROAS 5.8x·CPA €3,387·spend €332k
From first-party reach to signed retail media. Each step is a real hand-off into Salesforce.
01 Reach
1.1M
Delivered impressions, CRM sends, invites
02 Engagement
98k
Opens, clicks, registrations, RSVPs · 9.1% of previous
03 Interest
24k
Content depth, attendance, meeting requests · 25.0% of previous
04 Lead creation
5.9k
Salesforce MQLs from first-party intent · 24.2% of previous
05 Conversion
98
Signed IOs / booked retail media · 1.7% of previous
01 Reach
1.1M
Delivered impressions, CRM sends, invites
Top of funnel
02 Engagement
98k
Opens, clicks, registrations, RSVPs
9.1% of previous
03 Interest
24k
Content depth, attendance, meeting requests
25.0% of previous
04 Lead creation
5.9k
Salesforce MQLs from first-party intent
24.2% of previous
05 Conversion
98
Signed IOs / booked retail media
1.7% of previous
Leads and booked media across the selected channels.
Leads Media booked
How converted partner brands are using Douglas online and offline inventory.
Shop + store in one IO
Flagship, sampling, screens
Sponsored, onsite, CRM
| Campaign | Channel | Status | Reach | Engage | Interest | Leads | Conv. | Booked |
|---|---|---|---|---|---|---|---|---|
Q3 partner newsletter · first-party brief Beauty brand marketers · DE/AT/CH/NL | live | 186k | 22.2% | 7.4k | 980 | 28 | €340k | |
Cookieless world whitepaper drip Performance + CRM leads at prestige houses | live | 94k | 23.5% | 4.8k | 610 | 14 | €155k | |
Lancôme Génifique replenishment story Existing L'Oréal Luxe brand teams | completed | 28k | 35.0% | 2.1k | 86 | 6 | €420k | |
ABM · prestige houses DE/AT/CH CMOs, media, CRM · ELC / L'Oréal / LVMH | LinkedIn paid | live | 412k | 3.6% | 4.2k | 1.5k | 18 | €265k |
Retail Media Self-Service launch Growth marketers at digital-native beauty | LinkedIn paid | live | 268k | 3.8% | 3.1k | 920 | 11 | €198k |
L'Occitane shea harvest · thought leadership Lifestyle brand media leads | LinkedIn paid | completed | 86k | 3.4% | 740 | 210 | 3 | — |