ddouglas
FunnelCampaignsPartner brandsFirst-party data

Inventory

First-party beauty data

Selectable CRM clusters from the Douglas Beauty Card, e-commerce and 2,400 stores — the asset partner brands actually buy.

8 featured clusters · 40M overlapping members · match rates from hashed CRM.

Online shop Offline retail

Loyalty

Beauty Card Gold · high value

1.8M

Beauty Card members

Match rate
94.0%
AOV
€86
Online / store
38% · 62%

Category

Prestige fragrance loyalists

2.5M

Beauty Card members

Match rate
91.0%
AOV
€112
Online / store
29% · 71%

Intent

Dermocosmetics replenishers

3.1M

Beauty Card members

Match rate
89.0%
AOV
€34
Online / store
57% · 43%

Life stage

Makeup explorers 18–34

4.9M

Beauty Card members

Match rate
86.0%
AOV
€29
Online / store
64% · 36%

Lifecycle

Lapsed 90-day Beauty Card

6.2M

Beauty Card members

Match rate
82.0%
AOV
€41
Online / store
44% · 56%

Channel

Store-only · no eCom yet

11M

Beauty Card members

Match rate
78.0%
AOV
€48
Online / store
0% · 100%

Geo

Cross-border DACH shoppers

9.0M

Beauty Card members

Match rate
90.0%
AOV
€54
Online / store
41% · 59%

Lifecycle

New Beauty Card · 30 days

740k

Beauty Card members

Match rate
96.0%
AOV
€39
Online / store
52% · 48%