Activation
The programmes that move beauty brands through the funnel — CRM, paid social, live briefings and store nights.
13 campaigns · spend €375k · booked €3.3M · leads 6.8k
| Campaign | Channel | Status | Reach | Engage | Interest | Leads | Conv. | Booked |
|---|---|---|---|---|---|---|---|---|
Q3 partner newsletter · first-party brief Beauty brand marketers · DE/AT/CH/NL | live | 186k | 22.2% | 7.4k | 980 | 28 | €340k | |
Cookieless world whitepaper drip Performance + CRM leads at prestige houses | live | 94k | 23.5% | 4.8k | 610 | 14 | €155k | |
Lancôme Génifique replenishment story Existing L'Oréal Luxe brand teams | completed | 28k | 35.0% | 2.1k | 86 | 6 | €420k | |
ABM · prestige houses DE/AT/CH CMOs, media, CRM · ELC / L'Oréal / LVMH | LinkedIn paid | live | 412k | 3.6% | 4.2k | 1.5k | 18 | €265k |
Retail Media Self-Service launch Growth marketers at digital-native beauty | LinkedIn paid | live | 268k | 3.8% | 3.1k | 920 | 11 | €198k |
L'Occitane shea harvest · thought leadership Lifestyle brand media leads | LinkedIn paid | completed | 86k | 3.4% | 740 | 210 | 3 | — |
Masterclass · targeting after third-party cookies Invited brand + agency media leads | Webinars | completed | 18k | 33.2% | 3.2k | 1.5k | 9 | €176k |
Derm consult · La Roche-Posay x LRP pharmacists Dermo brand teams + pharmacy media | Webinars | completed | 13k | 33.3% | 2.7k | 890 | 7 | €310k |
Self-service platform walkthrough Digital-native beauty advertisers | Webinars | scheduled | 8.2k | 0.0% | 0 | 0 | 0 | — |
Ku'damm flagship evening · Estée Lauder ELC brand + retail directors | Offline events | completed | 420 | 44.3% | 164 | 42 | 4 | €385k |
Berlin rooftop · partner dinner Top Empfehler + prestige houses | Offline events | completed | 280 | 44.3% | 118 | 36 | 5 | €540k |
Dior Sauvage in-store takeover LVMH fragrance + store managers | Offline events | completed | 1.9k | 50.5% | 610 | 48 | 3 | €540k |
Chanel N°5 fragrance masterclass Chanel Beauty EMEA media | Offline events | live | 210 | 45.7% | 88 | 22 | 0 | — |